Video content marketing has become the key to marketing success for brands on social media.
Video marketing has been an ongoing trend for a while now, and it isn’t going away anytime soon.
More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to some reports, branded video content viewership has gone up by 258% on Facebook and 99% on YouTube as of late 2017. You can bet that these numbers are even higher now.
YouTube now shows that more than 50% of video consumption comes from mobile devices, and this is perhaps the key statistic that shows the wild increase in the popularity of video content. As more and more users gravitate towards mobile use, consuming video content becomes way more optimal compared to reading for example.
Video content is the king, and there are statistics to back that up. All online businesses need to understand how to use this trend to their advantage, to conquer social media and get the eyes watching.
As social media became more and more popular, we saw a huge shift in marketing efforts.
All of a sudden, old tricks didn’t work as well as they used to since social media took over the audience. Now, businesses need to stand out on social media platforms, and the only way to do that is to publish content that the audience finds valuable.
Social media is now filled with content, you might even consider it to be overfilled.
Let’s face it — since social media has a lot of posts bringing almost no value at all to the audience, the best way to stand out is to create something new and refreshing. You need content that engages, entertains and informs the audience, and the video content just happens to be the best medium to achieve that.
Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than texts and images combined. These numbers should tell you everything you need to know about video content marketing.
If you’re wondering why Facebook & Instagram copied Snapchat with the “stories” feature, the answer is now obvious — the reach of video content is incredible, and they didn’t want to miss out on all of that traffic.
The key is to create content on a regular basis, always reminding your audience that you exist.
Any business can start creating video content as a part of their overall marketing strategy.
You just need to know what your overall objective is, and how you are going to achieve those results. Creating unique, refreshing and engaging video content comes easy if the objective is clear. That video can be a simple brand message, product reveal, customer review, or anything else that may help your potential customers.
HubSpot’s study showed that 54% of consumers would love to see more video content from the brands they follow.
We can help you create unique organic videos.
Video content is powerful and it works in so many ways, let us help you produce your videos and engage with your audience.