Let’s start with one simple fact: your business needs a social media presence.

It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.

Here are six reasons why investing in social media is a wise business move.

1. Build Awareness
If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.
Define what you want to get out of social media to develop a social media strategy. Do you want new customers to discover your services? Do you hope to bring more local shoppers into your stores? By keeping your strategy specific, you can determine which social media channels are the best fit for your business.

2. Communicate Authority
Customers are increasingly savvier and more discerning about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media.
Will they find an empty storefront or a rich source of information? Setting up robust profiles that you update frequently with relevant content will build your brand’s authority and make sure you make a positive first impression through social media, showing that your business is trustworthy, knowledgeable, and approachable.

3. Show Authenticity
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are?
Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Be true to who you are, not who you think you should be. Followers want to see real people behind your social profiles.
4. Encourage Engagement
Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for some business owners.
Building a strategy to connect with your audience is the most important part for a successful social media presence. Been acting is the key for example, one day you can post a series of Instagram Stories to give customers a behind-the-scenes tour of your office, store, or facility. The next, you could host a quick Q&A session via Facebook Live Video streaming. Over time, you’ll get a better idea of your followers’ preferences and keep producing that kind of content.
5. Provide Support
Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.
Develop your reputation as a responsive, caring brand by offering support through social channels.

6. Social Media advertising
Marketing is important, the experts know how to manage your budget the best way possible, not every business can afford huge campaigns. But you can get a lot of value for your dollar with social media advertising. Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram.

Social media is a crucial part of your business marketing, let the experts do their work.